Professionalism Throughout the Marketing Process 

BEFORE I LIST YOUR PROPERTY, I WILL:

• Research property values in your area by studying recently sold properties, analyzing expired listings and reviewing homes currently on the market
• Prepare a market analysis.
• Secure tax information on your property
• Suggest and appropriate pricing strategy
• Recommend possible improvements to yield the highest price
• Discuss exclusions and personal property that you may not want to convey
• Explain in detail, seller closing costs and net proceeds.
• Prepare a market update to review market conditions and interest rates

AFTER I LIST YOUR PROPERTY, I WILL:

• Install a "For Sale" yard sign
• Install a lock box so that 4000+ area agents may conveniently show your property
• Gather appropriate information for entry into the Multiple Listing Service
• Obtain utility information, the age and condition of major heating and cooling components, as well as the required seller's disclosure statement
• Contact current prospects to offer a private showing
• Search for additional prospects via property matches on the Multiple Listing Service, phone calling, direct mail and advertising
• Develop effective ads for the Internet, JBGoodwin Web Site, Austin American Statesman and the "Homes" magazine
• Arrange for agent tours and office "caravans" to increase agent exposure to your property
• Explain details of the purchase agreement and negotiations
• Explain property inspections and appraisal procedures
• Offer a weekly update and follow-up on showings
• Promote your property at weekly sales meetings
• Supervise regular inspections and lawn maintenance if property is vacant